First Vaccination Month launched with TV advertising support

Designed to increase awareness among pet owners of the need to vaccinate their pets and drive unvaccinated pets into practice, Intervet is calling for veterinary practices to sign-up to this ground-breaking initiative and benefit from the heavyweight marketing and TV advertising campaign that will support it.

Central to the success of this major consumer promotion will be a nationally co-ordinated amnesty encouraging owners of unvaccinated dogs, cats and rabbits to have their pets fully vaccinated for the cost of a booster.  The amnesty aims to address the shocking fact that only half of the nation’s dogs, a quarter of the UK’s cat population and just ten percent of rabbits are up-to-date with their vaccinations.

“Many small animal practices have taken part in our vaccination amnesty before with a great degree of success.  What makes National Vaccination Month so different is that rather than practices running the amnesty on an individual basis with limited marketing support, by taking part in a nationally co-ordinated amnesty they will benefit from the significant advertising and publicity that will accompany the initiative,” says Ned Flaxman, Small Animal Business Unit Manager at Intervet UK.  “What’s more, rather than draw from their existing client base, National Vaccination Month aims to improve pet vaccination levels and bring new clients into practice.”

National Vaccination Month will be supported by a comprehensive marketing campaign including TV advertising, a radio campaign, PR editorial across a wide range of media, and a dedicated website for pet owners to search for their nearest participating vet.

Don’t miss out on the opportunity to participate in the biggest consumer promotion of its kind.  For more information on how to take part please contact your Intervet account manager or call Intervet’s Veterinary Support Group on 01908 685685.